For online coaches running clients in a spreadsheet — or a coach app they resent.
Ascendency Coaching imports the spreadsheet you already run and turns it into a phone app that fills the cells for you — while you keep one screen of the whole caseload. £30/month flat, any number of clients.
Not live yet — founding-coach cohort. No card required to look around.
Illustrative concept — the real product is shown in the demo. Demo data only.
01Who it's for
Ascendency Coaching serves two people at once: the coach who runs the rota, and the client who shows up to train. One pays, both win.
You run paying clients in a spreadsheet — or a coach app you resent.
One screen for the whole caseload, editable from your phone. Ascendency Coaching reads the sheet you already run — your headers, your history — and turns it into the workspace you've been holding together by hand.
You train with a coach and log your day in walls of WhatsApp text.
Logging your day is a chore, and you never quite know what you're supposed to do right now. When your coach uses Ascendency Coaching, you get an app that opens to a Today screen telling you exactly what to do — and logs it in seconds.
02The problem
You built your coaching business in a spreadsheet. Every client logs somewhere different — and nobody reads a spreadsheet on a phone.
WhatsApp, Google Forms, email, a shared sheet — the information is everywhere except in one place.
Who's due, who's waiting, who's slipping? You hold it in your head, and it drops.
Coach-side apps rate 1.30 / 2.29 / 2.07 — the same companies rate 4.76–4.91 on the client side. They built for the client and left you on a laptop.
Researched, not invented: across 27 app-store reviews (2018–2026), the same companies score high with clients and low with coaches. This is proof of the problem — not proof of us.
Source: app-store reviews compiled in the project's sales research (docs/SALES_CHANNELS.md). Coach-side ratings 1.30 / 2.29 / 2.07; client-side 4.76–4.91.
03The outcome
Check-in morning takes minutes, not hours. You can see who's due, review the answers, and reply — and the sheet is already up to date because your clients filled it in while they trained.
04How it works
CSV per tab. It reads your headers, previews every column before you commit, and keeps your history.
They sign in with a magic link — no passwords — and get a phone app on their home screen.
Clients log their day; the cells update; you coach from one screen.
++Why it's defensible
The app reads your existing sheet — CSV per tab, your actual headers, with a preview of how every column is read before you commit. It kills the biggest switching objection before it's raised.
Every engagement score and every flag shows the rule that raised it and the plain reason it moved — so the coach can say why.
One-click export of every entity, photos included. That's a founding principle, not a feature.
The app reads itself to you, highlighting the word it is speaking, on both sides. Nobody else ships this.
05See it yourself
The proof is the demo: a guided tour that reads itself to you, a working demo account, and a one-click import of a real, coach-authorised sheet. You can check all of it for yourself in ten minutes.
The product is in staging with demo data. We're still wiring up the public demo link, so the quickest way to see it is a live walkthrough — we'll screen-share the tour and the import with you.
No card. No sign-up wall. Not a live production service — demo data only.
06The offer
Everything a coach gets — one flat price, every feature, any number of clients.
Every feature. Any number of clients.
No per-client tax.
No tiers that gate features.
No annual lock-in.
Drafted — not live. Billing is not wired; founder to confirm.
See the demo07Pricing
No tiers that gate features. No per-client tax. No annual lock-in.
Payments are not live yet. Pricing above is the draft; it becomes real when billing ships.
08Objections
09FAQ
A coaching platform with a coach web workspace (the whole caseload as a sheet) and a client phone app that logs training, food, check-ins, measurements and photos back into it.
Online coaches with paying clients who currently run them in a spreadsheet or a coach app they dislike. Not gyms, not beginners with no roster.
£30/month flat per coach — every feature, any number of clients. Draft pricing; billing not live yet.
No. Today the client side is an installable PWA and the coach side is a responsive web workspace. Native apps are planned, not shipped, and won't be advertised until they're in the stores.
Export your sheet as CSV (one file per tab), import it here. You preview how every column is read before committing; a re-import is idempotent.
Yes — one-click export of every entity including photos. That's a founding principle, not a feature.
Magic link by email, no password. Backup codes are offered at first sign-in; recovery doesn't depend on remembering anything.
Profile, daily logs (weight, calories, steps, sleep, mood, etc.), check-ins, workouts, food, measurements and progress photos. Photos and health measures are special-category data — see the privacy policy (draft).
GDPR export and delete are built in per client. The full policy, retention schedule and DPIA are in draft and require legal sign-off before real client data is onboarded.
A monitored support route is a launch gate — it does not exist yet and will not be advertised until someone is actually staffed to answer it.
The product is in staging with demo data. The public website, production email, production payments, privacy/legal sign-off and independent recovery are all still open. This site will say exactly that until they close.
We don't claim parity. We claim three specific things: your sheet, evolved; explainable numbers; no lock-in — at £30 flat with no per-client tax. You can verify all three in the demo.
10Trust
The guided tour, a working demo account, and a one-click import you can check for yourself in ten minutes.
Coach apps rate 1.30 vs client apps 4.76. Attributed to the study, never dressed up as a customer result.
Built from a working coach's own ten-year spreadsheet and check-in form. That's origin, not a customer result.
No testimonials. No customer logos. No star ratings. The product isn't live yet, so there are no real outcomes to quote — and an empty "trusted by" bar would be a lie. We'd rather show you the product than pretend we have customers.
The next step
Bring a spreadsheet you already run. In ten minutes you'll know whether Ascendency Coaching is worth a founding-coach seat — before billing even exists.